Fueling Identity Graphs

When Identities Don’t Line Up, Everything Suffers

You’ve seen the signs: one customer showing up five times in your database. Clicks and purchases that can’t be traced to a single profile. Conflicting data stitched together by guesswork.

In other words, your identity graph isn’t getting the input it needs.

Even the best systems can fall short when critical identity signals are missing, incomplete, or outdated. And that means personalization, measurement, attribution, even fraud prevention, start to break down.

What Better Data Looks Like

AtData fills in the gaps that other sources miss. Instead of guessing who someone is, we help you know.

• Verified email + postal + name combinations that provide a stable foundation across systems.
• Alternate email pairings that reveal cross-platform identities and reduce fragmentation.
• Behavioral engagement data to deprioritize stale records and refine resolution.
• Demographic and inferred household traits to strengthen segmentation and modeling.
• Linkages confirmed through real-world behavior for high-confidence identity matching.

It’s not about adding more records. It’s about connecting the right ones.

What Happens When You Get It Right

Smarter Graphs with AtData Expertise

• Resolve More Identities

  Map fragmented profiles to a single person using verified name, postal, and email combinations—no guesswork required.

• Unify Alternate Records

  Link users across platforms and life stages with over 4.2 billion alternate email pairings that reduce duplication and fill in the blanks.

• Filter Out the Dead Ends

  Use Open Score to deprioritize stale or dormant emails and identify an individual’s more active ones — so you’re not wasting resources on records that won’t respond.

• Enrich Without PII

  Utilize hashed email addresses and add household-level demographics like age range and income bracket to build smarter segments without relying on sensitive personal data.

• Strengthen Downstream Performance

  A cleaner, more complete graph improves everything it powers — from audience targeting and personalization to fraud prevention and attribution.

You Bring the Graph. We Bring the Signals.

Whether you’re maintaining a graph in-house, enriching a third-party solution, or licensing identity into a broader ecosystem, AtData gives you the flexibility to get what you need, on your terms.

• Available via flat file or on-premise licensing
• Structured for internal models, activation platforms, and SaaS tools
• Permissioned, privacy-conscious, and built for scale

Let’s make your graph smarter.