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Articles covering anything to do with digital identity, from marketing and fraud prevention, to email address intelligence.
Financial institutions often treat identity as a fraud problem, but the bigger challenge is customer recognition. Better decisions come from understanding the person behind the interaction, not just the event.
Trust doesn't start at onboarding. The strongest identity decisions come from understanding the history, activity, and context behind an identity.
In Experian’s Ask the Expert, AtData’s Brian Cardona explains why stronger identity intelligence leads to better lending decisions.
Financial institutions are shifting from transaction processing to identity-driven intelligence, connecting signals and customer context to make better decisions.
As AI scales content creation, marketers face a new challenge: earning trust in an audience trained to question.
Risk models don't fail from missing data alone. They fail when yesterday's truth no longer reflects today's reality.
More than half of internet activity now comes from automated sources. As AI-generated interactions multiply, trust depends on more than looking human.
Banks obsess over fraud losses, but the bigger cost is the uncertainty that slows decisions, frustrates customers, and limits growth.
As AI floods the digital world with signals, lasting identity, reputation, and continuity will be the new foundations of trust.
AtData earned the 2026 MarTech Breakthrough Customer Data Innovation Award for advancing real-time identity intelligence, fraud prevention, and customer trust.
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