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Case studies, checklists, videos, and white papers
The path to effective lead generation and attribution is often obscured by what is known as the dark funnel, where buyer journeys occur before direct engagement with your brand.
In the digital marketplace, fraud is an ever-present threat. Our guide dives into critical strategies to protect various marketing initiatives from sophisticated fraud tactics, including coupon abuse, fake reviews, and transaction fraud.
In today’s hyper-competitive market, the success of your business hinges on a crucial factor: the quality of your leads. Download our guide and take the first step towards superior lead quality.
Email’s role has expanded beyond a means of communication to become a key player in our digital identity, linking disparate online activities and serving as a foundational element in modern business strategies, marketing, and data collection.
The YOLO economy sees individuals, especially younger generations, tossing aside the playbook of long-term financial security and material accumulation in favor of living in the moment and indulging in high-value experiences.
Fraud is witnessing an unprecedented democratization and scale. Highlighted by the creative lengths individuals will go to preserve their anonymity and the emerging threats businesses face in safeguarding against fraudsters.
For a globally recognized quick service restaurant, maintaining a clean, active email list on a large scale was a challenge. And as they expanded digital engagement they encountered another hurdle: coupon fraud.
The intersection of digital innovation and resurgence of physical spaces shouldn’t come as a surprise. Gen Z is blending their digital fluency with a renewed interest in in-person experiences.
AtData sat down with FinTech Futures at Fintech Meetup in Las Vegas to discuss how financial services can strengthen fraud prevention strategies utilizing email address intelligence.
Building a successful first-party data strategy is an opportunity ripe with challenges - demanding an adept handling of scaling data efforts, ensuring cleanliness, battling data decay, and navigating the labyrinth of privacy regulations.