Stay Connected to Your Customers with Updated Email Addresses

Convert Outdated Contacts Into Fresh Opportunities

Customer contact data can become quickly outdated and obsolete almost overnight, and losing touch translates directly to lost opportunities for meaningful engagement. AtData’s Alternate Email simplifies the art of digital connection, making it easier for businesses to stay in sync with their customers.

Whether you’re looking to rejuvenate your customer database with updated contacts, resolve multiple email addresses to the same household, or rekindle relationships with customers who’ve slipped away, Alternate Email is your solution to enhanced reach, accuracy, and engagement.

AtData has the Patent for Email Change of Address Technology

Why Alternate Email

• Update with Confidence: Convert inactive or obsolete emails into active, deliverable addresses to re-establish lost connections.
• Resolve Identities: Unify customer profiles by linking multiple emails from the same individual or household together to improve personalization and analytics.
• Boost Campaign Success: Enjoy higher deliverability and engagement rates by ensuring your emails land in the right inbox.
• Cost Efficiency: Minimize the expenses and challenges associated with siloed, incomplete data and ineffective communication strategies.
• ISP Friendly: Keep your sender reputation intact and avoid blocklists with cleaner, more accurate email lists.

How Alternate Email Works

Why Having an Updated Email List Matters in Marketing

Keeping a current database of customer email addresses is a fundamental element of effective marketing and customer relationship management. Email addresses serve as the digital gateways to your customers’ inboxes, acting as direct channels for communication, marketing initiatives, and support services. Guaranteeing the accuracy and timeliness of these addresses is essential for numerous reasons:

• Improved Email Deliverability

  One of the most direct benefits of maintaining an updated email list is the marked improvement in deliverability. Ensuring emails are sent to valid and active addresses significantly reduces the risk of bounces. This saves resources and helps maintain a healthy sender reputation with ISPs, ensuring that your emails continue to reach your audience’s inboxes.

• Enhanced Customer Engagement

  With accurate email addresses, your communications are more likely to reach their intended recipients, boosting the chances of engagement. From promotional offers to newsletters, updated contact information ensures your messages aren’t missing their mark. This ongoing engagement is essential for nurturing customer relationships and fostering loyalty.

• Increased Conversion Rates

  Reaching the right people at the right time with the right message is central to driving conversions. Updated email information allows you to tailor your messaging based on customer preferences and behaviors, leading to more effective and personalized marketing campaigns. This relevance can significantly increase the likelihood of conversions, directly impacting your bottom line.

• Accurate Data For Analytics

  Data-driven decision-making is at the heart of successful business strategies. By maintaining current customer email information, and linking multiple emails to the same individual or household, you ensure the accuracy of your campaign analytics. Reliable data for attribution and conversions allow for more precise adjustments to your marketing strategies, optimizing your campaigns for better performance.

• Cost Efficiency

  Utilizing outdated email addresses is akin to throwing money away. Sending to bad emails, using them for lookalike modeling or programmatic targeting, all incur a cost, regardless of whether you actual reach your audience. By keeping your email lists clean, you optimize your marketing budget, redirecting funds to more effective areas.

• Regulatory Compliance

  With data protection regulations such as GDPR, managing customer information responsibly is more important than ever. Maintaining up-to-date email addresses helps ensure that you respect your customers’ preferences and follow requirements regarding data accuracy and privacy.

Consequences of Outdated Email Addresses

Outdated email addresses can lead to several adverse outcomes impacting your direct marketing efforts and broader business goals. Here are just a few ways your business can be affected:

• Erosion of Email Deliverability Rates

  When you frequently send emails to non-existent or outdated addresses, you’re essentially dispatching them into the void. This wastes resources and triggers email service providers to mark your sending as spam. A tarnished sender reputation makes it increasingly difficult for your emails — even those sent to valid addresses — to reach inboxes, relegating them to spam folders instead.

• Missed Opportunity for Engagement and Conversion

  Every email address targeted is an opportunity to connect with your audience, promote your products or services, and, ultimately, drive sales. When messages fail to reach their destination, you lose this potential revenue. The accumulated effect of these missed opportunities can substantially affect your bottom line.

• Distortion of Analytics and Metrics

  Key performance indicators (KPIs) rely on accurate data. When many of the email addresses in your database are obsolete, these metrics become skewed, providing a misleading picture of your campaign’s success. This muddying of data can lead to misinformed strategies and decisions, potentially diverting resources away from more fruitful initiatives.

• Negative Brand Perception

  Customers expect personalization and relevancy in their interactions with businesses. When they receive no communication or miss out on important updates and offers due to an outdated email in your database, their satisfaction and perception of your brand could wane. This detachment can lead to decreased loyalty and, in time, attrition.

Frequently Asked Questions