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100% guaranteed safe, deliverable addresses that drive higher response rates, conversions, and profits.
SafeToSend leads the industry in accuracy, security, speed, and ease of use to provide comprehensive email data hygiene and protection against costly problematic addresses. Inaccurate or decayed data, bouncing emails, spamtrap hits, and potential for damaged reputation are just a few reasons to utilize SafeToSend for email address validation.
SafeToSend emails are 100% guaranteed safe, deliverable addresses to drive higher engagement rates. Continuously improved for over 20 years with billions processed, there’s no better choice for your data quality needs.
SMTP and proprietary mailbox verification
Syntax and typo correction
Enhanced B2B email verification
Advanced SpamTrap detection
Email addresses are scored based on engagement and activity signals to identify actively used emails for improved deliverability, better segmentation, and qualifying leads.
Utilizing machine learning models, SafeToSend now has even more complete fill rates so companies can forge stronger connections with their hard-earned customer base.
Advanced methods to more rapidly identify abnormal behavior across billions of activity signals to prevent deployment to risky addresses and protect data integrity.
Confirm the address is valid and able to accept email using proprietary algorithms and knowledgebase.
Fix typos, formatting, syntax and other input errors with our patented “spell-check” technology.
We weed out damaging, but often deliverable, addresses to alleviate risk and save reputation.
Know that your emails are validated, corrected, and safe so your messaging gets to the right audience.
Email validation serves as a critical checkpoint for maintaining the hygiene and effectiveness of marketing campaigns. The process ensures that only valid, active, and error-free email addresses are included, significantly improving your campaign’s reach and efficacy. At its core, email validation directly impacts several key areas of digital marketing:
By verifying each email address on your list, email validation helps clean your list of any non-existent or misspelled email addresses. This proactive step drastically reduces bounce rates, ensuring that a higher percentage of your marketing emails reach the inboxes of your intended recipients.
Sending emails to valid and active inboxes increases the likelihood of engagement, as your messages are hitting the target audience who are more likely to open, read, and interact with your content. This, in turn, leads to better conversion rates and higher ROI for your marketing endeavors.
Internet Service Providers (ISPs) and Email Service Providers (ESPs) monitor the quality of email campaigns, including bounce rates and engagement levels. Sending emails to invalid addresses or spam traps too often can harm your sender’s reputation, marking your campaigns as spam or, worse, temporary or permanent blocking of your sending domain.
Every email carries costs through email services or the time spent crafting them. Email validation optimizes these expenses by ensuring emails are sent to valid addresses, preventing wasted resources on emails that won’t be seen or engaged with.
Validated email lists provide more accurate data on which marketers can base their strategies. Understanding email bounces or unsubscribes can help fine-tune target demographics or personalize content for better performance. Email validation is an indispensable tool that enhances the integrity and performance of marketing campaigns by ensuring communications are targeted, meaningful, and most importantly, welcome in the inboxes. Without it, marketers risk deteriorated sender reputations, wasted resources, and missed opportunities for connection with their audience.
We make it simple to clean your data through our self-service portal, InstantData. Create a free account and either select your email list from your local device, upload it via FTP or import it from your email marketing platform. We have many integrations with more to come.
Our easy-to-use dashboard gives you a high-level overview of your data quality. Quickly review the status breakdown of your email addresses, the types of domains on your list, how many typos we detected and corrected and the quantity of role accounts you should watch out for.
Our 35+ response codes provide in-depth insights into your data quality and highlight ways you can improve your data collection practices. InstantData, our self-service platform, provides both summary reports and appends our analysis to each email on your list.
With our API, you can avoid lost leads and improve data quality by validating email addresses in real-time as they are entered on your web forms or collected in your stores. You can submit files via our API as well and track your usage and results directly via the InstantData dashboard.
Custom filtering
Dedicated email address experts
Access to ESP and data platform integrations
100% Deliverability Guarantee
When considering email validation, selecting the right tool is vital for ensuring your marketing campaigns run smoothly and effectively. Various solutions on the market offer a wide range of features, but knowing what to look for can help you choose the tool that best fits your needs. Here are key factors to consider in your search:
Email validation ensures that marketing emails reach valid, active recipients, improving deliverability, engagement, and ultimately, the success of marketing campaigns.
The frequency of email list validation depends on how often you acquire new contacts and your email sending volume. A best practice is to validate emails as they are added to your database as well as your entire email list every three to six months. However, if your list grows rapidly or you notice an increase in bounce rates, more frequent validations might be necessary.
Absolutely. Small businesses, just like larger ones, benefit from email validation. It helps in ensuring that marketing efforts are not wasted on undeliverable emails, protects the sender’s reputation, and can improve the overall effectiveness of email marketing campaigns, no matter the size of the business.
Real-time email validation plays a crucial role in capturing valid email addresses at the point of entry, for instance, during sign-ups on a website. It instantly validates email addresses entered by users, ensuring that only valid and correctly formatted addresses are collected. This proactive approach helps maintain a clean email list right from the start, enhancing the overall efficiency of your email marketing efforts.