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Your digital marketing program depends on the cleanliness of your database. Maintaining a clean and deliverable email list starts with SafeToSend® but requires consistent monitoring.
As many as 6% of the email addresses in your previously verified SafeToSend file will “flip” to problematic over the next year as new spamtraps are created or recycled from previously good addresses as well as honeypots and other dangerous domains.
They get recycled as a spamtrap
A recipient registers on the “Do Not Email” list
A recipient becomes a frequent complainer
A mail exchange domain is retired
List Guard provides organizations a safety net by regularly monitoring their previously SafeToSend lists for toxic email addresses that can negatively impact email marketing programs and omnichannel targeting efforts.
of verified, SafeToSend email addresses, which are automatically loaded into the List Guard platform
(e.g., spamtraps, frequent spam complainers, honeypots and dangerous domains) as they surface in your file for immediate suppression and further investigation
giving you the benefit of real-time alerting years after having collected and cleaned email addresses